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The TV Speech that Rocked Mississippi

Posted on May 27, 2013
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Fifty years ago this week, Medgar Evers went on TV and delivered a well-reasoned, dispassionate speech about why Mississippi needed to change its segregated practices and become more inclusive and more just. What is remarkable about his presentation is that it happened at all. In May of 1963, whites were not used to seeing blacks on TV, particularly not local blacks with something to say about the apartheid practices of Mississippi. The way this came about was a bit of a fluke.

In my previous post (Revolutions Sometimes Start with Small Steps), I told the story of how Jackson’s mayor, Allen Thompson, went on the airwaves to denounce the NAACP’s announcement that it would begin backing street demonstrations if the mayor refused to negotiate with the black leadership over eight basic demands:

·  – Desegregation of all public facilities, including parks, playgrounds and libraries

·  – Eventual desegregation of the schools

·  – Removal of segregation signs from all public places

·  – Desegregation of lunchrooms and lunch counters in downtown stores

·  – Hiring blacks on the police force

·  – Upgrading the salaries of black municipal workers

   – Employment of black crossing guards

   – Formation of a biracial committee to continue working to improve race relations in the city.

 Today, we might view these demands as laughable, too little, obvious. But 50 years ago, these were nothing short of revolutionary.

In his speech, Mayor Thompson made the mistake of mentioning the NAACP and denouncing their tactics. This allowed for an opening. At Evers’s suggestion, the national NAACP petitioned the Federal Communications Commission for an opportunity to rebut the mayor’s assertions under the Fairness Doctrine. The FCC granted this request and on Monday, May 20, 1963, Medgar Evers had the chance in prime time to make the case for the more equitable treatment of blacks throughout Mississippi. He took that chance, made the case, and in the process caused such a stir that at least one Mississippian vowed to kill him.

Here are the first few pages of that seven-paged presentation by Evers. The full speech now resides at the Library of Congress in their NAACP collection.

Medgar Evers was a man who stood up, who did not back down, but who was always willing to discuss differences and come to reasonable settlements. His very reasonableness made him a threat. This week we begin commemorating the dramatic and tragic events that occurred in Jackson 50 years ago. This speech was a significant milestone along the path toward a more humane and equitable society.

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It was while visiting the Martin Luther King Center for Social Change in Atlanta, Georgia in 1991 that M. J. O’Brien conceived the work that has become We Shall Not Be Moved. As part of its civil rights display, the King Center showed a photograph of the 1963 Jackson, Mississippi Woolworth’s sit-in—a photograph that has become the image used in history books and magazine articles to show what a sit-in was like. O’Brien was captivated by the photograph because at its center was a woman, Joan (Trumpauer) Mulholland, whom he had known for a number of years.

Read more

We Shall Not Be Moved is a labor of love. Primarily created in the late 1990s and finally brought to life through the auspices of the University Press of Mississippi, it is a story of triumph and determination that was captured by the now-iconic Fred Blackwell photograph. Although its publication was delayed (as told in Acknowledgements), timing is everything. The book was supposed to be published in 1999, but for a variety of reasons, it is only reaching a broader public today. And that is as it should be. We are on the cusp of celebrating the 50th anniversary of the Jackson Woolworth’s Sit-In (May 28, 1963) and the courageous souls who decided, one-by-one , to sit in at the counter that day are being recognized for their contribution to the overall civil rights struggle.

Read more

It was while visiting the Martin Luther King Center for Social Change in Atlanta, Georgia in 1991 that M. J. O’Brien conceived the work that has become We Shall Not Be Moved. As part of its civil rights display, the King Center showed a photograph of the 1963 Jackson, Mississippi Woolworth’s sit-in—a photograph that has become the image used in history books and magazine articles to show what a sit-in was like. O’Brien was captivated by the photograph because at its center was a woman, Joan (Trumpauer) Mulholland, whom he had known for a number of years.

Read more

We Shall Not Be Moved is a labor of love. Primarily created in the late 1990s and finally brought to life through the auspices of the University Press of Mississippi, it is a story of triumph and determination that was captured by the now-iconic Fred Blackwell photograph. Although its publication was delayed (as told in Acknowledgements), timing is everything. The book was supposed to be published in 1999, but for a variety of reasons, it is only reaching a broader public today. And that is as it should be. We are on the cusp of celebrating the 50th anniversary of the Jackson Woolworth’s Sit-In (May 28, 1963) and the courageous souls who decided, one-by-one , to sit in at the counter that day are being recognized for their contribution to the overall civil rights struggle.

Read more

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